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February 2022

Company Founded

The journey began with a vision to create flattering activewear for women of all shapes and sizes without breaking the bank.
September 2022

Libera mens line was introduced

LIBERA wanted to expand and provide maximum comfort and flattering activewear, not only to women, but men as well.
2024

Expansion

From our humble beginnings to becoming a trusted name in fitness apparel, LIBERA grew exponentially. We've expanded our product lines, entered new markets, and built a community of loyal customers who believe in our mission of providing flattering, comfortable activewear for everyone.
2025

a new chapter

With gratitude for the incredible journey and the amazing community LIBERA built, the founder was pursuing new business ventures and embracing other blessings in life. LIBERA's legacy of quality and inclusivity continues but customers were sad to see the brand go.
June 2025

the comeback

When the opportunity arose, one of the LIBERA ambassadors stepped forward and purchased LIBERA Fitness, bringing her passion, vision, and deep understanding of the community into the leadership role. This wasn't a change in direction, it was a natural evolution, a passing of the torch to someone who has always believed in LIBERA's mission.
2026

new heights

The mission is clear: to help everyone feel liberated in their everyday lives, not just in the gym. We are reimagining what activewear means. LIBERA is not just about fitness—it's about confidence, freedom, community and self-expression for every body, every lifestyle, every moment. LIBERA is expanding globally while staying true to its core values of inclusivity, quality, and empowerment. We believe that when you feel good in what you wear, you can conquer anything. This is LIBERA's new chapter and its only the beginning.

Our Community, Our Mission

At LIBERA Fitness Apparel, we believe that confidence starts from within—and the right clothes can help you get there. We're more than just a fitness brand; we're a community of individuals who refuse to be confined by limitations. Whether you're breaking personal records, discovering your strength, or simply feeling good in your own skin, LIBERA is here to support your journey.

Our mission is simple: to empower you to feel liberated and confident in every piece you wear. We design apparel that moves with you, celebrates your body, and reminds you that you belong here. We're committed to building a community where everyone feels seen, supported, and inspired to be their best self. Because true fitness isn't just about the body—it's about the freedom to be authentically you.

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